Málaga’s Tech Maturity in 2026: Rising Salaries and the Arrival of Global Giants

Experts from consultancy firms like Deloitte and IwanTic have observed that the scarcity of talent in fields such as cybersecurity, data analytics, and artificial intelligence is driving wages up. As the tech boom raises salaries in Málaga, companies can no longer rely on the “sunshine tax”—the idea that employees will accept significantly lower pay for the privilege of living in the south. To attract and retain top-tier talent in 2026, local and international firms in Málaga are increasingly matching salary bands traditionally reserved for Madrid, Barcelona, or the Basque Country.